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Halewood International, owners of the Crabbie’s brand, has launched Lazy Jack’s – the UK’s first American-style, cloudy apple cider.
Lazy Jack’s, say the company, represents a major new proposition within the cider category, offering a clear alternative as a refreshing apple cider that appeals to younger, 22-30 year old consumers.
Lazy Jack’s has drawn on American connections with a striking green 12 fl. oz. (355ml) bottle, containing a quality cloudy cider, and an ABV of 4.7%. And it is being promoted as the perfect drink for high-energy venues and nights out with friends. Apparently it also goes well with the very popular pulled pork and mac & cheese, along with other traditional BBQ foods.
Richard Clark, Director of Innovation at Halewood International, comments, “Lazy Jack’s capitalises on the consumer desire for American-themed lifestyle and taps into the growing trend of American-style drinks.”
Lazy Jack’s will also be supported through sampling and a digital campaign including Facebook, Twitter and Instagram pages.

Category: Brands and Drinks, News
Tags: American, cider, cloudy apple, Halewood International. Crabbies, Lazy Jacks, Richard Clark