Monkey Shoulder has announced the launch of its first national bartender competition, The Ultimate Bartender Challenge. The brand has moved away from the traditional competition format to ensure The Ultimate Bartender Challenge is open to bartenders at all levels in a fun, interactive arrangement. The competition is led by the new Monkey Shoulder UK brand ambassador, Grant Neave and kicks off with a Twitter pub quiz @MnkyShldrUK. Bar teams that enter will be sent a series of six simple questions. The winning teams will be put through their paces at regional finals and a Festival Play Off at Wilderness Festival in August. The two finalists then battle it out, one bar vs. another in ‘The Grand Bar-Off’, held in London on 18th September. The Ultimate Bartender Challenge will be supported and promoted through PR, social media and the First Drinks on-trade team.