The Macallan have unveiled a partnership with Spanish restaurant El Celler De Can Roca, long regarded as one of the world’s best restaurants, to create ‘the ultimate taste experience’. The restaurant is owned by The Roca Brothers Joan, Josep and Jordi, and recently came second in the prestigious World’s 50 Best Restaurants after holding the top spot last year.
Ken Grier, Director of The Macallan, said, “We are truly excited and honoured to be collaborating with the Roca Brothers to launch this major new initiative. Joan, Josep and Jordi are not only inspirational; they are world-class innovators whose commitment to their craft is exceptional. Our collaboration is set to break down classic perceptions of food pairing and enter into a whole new, awe-inspiring world of taste and flavour experience.”
Commenting on the collaboration, Josep Roca of El Celler de Can Roca said, “It is both a pleasure and an exciting challenge to work with The Macallan team. We combine knowledge, effort and hard work to improve in areas that individually we could have never imagined we could achieve, and all that with a strong commitment to innovation.”
The first results of the collaboration will be a series of six charity evenings entitled ‘The Ultimate Dinner with The Macallan and Roca’, taking place in June and July. Don’t get too excited about booking a table however; tickets are an astonishing $10,000 a piece. All net proceeds go to charity.