Southern Comfort have announced a range of on-trade activities intended to help licensees make the most of the good weather this summer. The brand, which is part of the Bacardi Brown-Forman portfolio, is being supported off the back of a recent advertising campaign which encouraged consumers to ‘Drink Whatever’s Comfortable’. 5000 seasonal visibility kits will be dispersed amongst selected outlets, and a new summer drinking vessel is also planned.
Southern Comfort Marketing Manager Gwen Ridsdale, comments, “The summer of 2014 is set to be a scorcher particularly with key sporting events taking place so we want to ensure we are supporting the on trade and helping licensees make the most of all the opportunities summer brings. Our core serve, Southern Comfort, lemonade and a squeeze of fresh lime is a great summer drink for both sharing and individual consumption and the new visibility kits coupled with the innovative drinking vessels are the ideal products to maximise profits during the all-important sunshine season.”
Drink Whatever’s Comfortable
