Jura Whisky Encourage Interactive Tasting Notes

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Jura whisky is giving its fans the opportunity to identify and write the tasting notes for its malt range with its #JuraTastival campaign. Whisky consumers are being encouraged to sample the Jura range and upload their own tasting notes to the Jura website, for the chance to win a trip to the Jura Whisky Festival in 2015.

The brand has hosted a series of promotional touch-points in the on to encourage as many people as possible to take part. Once the notes have have been decided on by Jura drinkers the whisky will receive a general release in August.

Bob Dalrymple, Global Marketing Controller at Whyte & Mackay, the owner of the Jura brand, said: “Rather than dictating to consumers, and telling them what they should be tasting, Jura wants to behave differently. We believe our whisky is something to be enjoyed and shared, not a point in some kind of journey towards someone else’s idea of connoisseurship. Whether your preference is sweet whisky or smoky whisky, Jura makes some terrific liquids that we are very proud of. We want consumers to drink it how they want, and tell us what flavours they taste.”

Category: Brand News, Spirits, Whisky
Tags: Jura, Jura Distillery, Whisky