Makeover for Benedictine

BENEDICTINE DOM 2014

French liqueur Bénédictine has undergone a makeover in time for the summer months, its traditional brown glass being replaced with a stylish green. The bottle also features new, contemporary labels on the neck and front while retaining the stylings of the brand that have remained for the last 150 years.
Paul Curry, Brand Manager for Bénédictine, comments, “Bénédictine is a classic brand with a rich heritage, and that’s something we’ve preserved while updating our bottle this year. The new bottles would have pride of place in any drinks cabinet, and we think it’s a fantastic next step in Bénédictine’s more than 500 year history.”

Category: Brand News, News
Tags: Benedictine, bottle, contemporary, French, liqueur, makeover, Paul Curry, Summer