Tsingtao Back British Superbikes

Chinese beer brand Tsingtao have confirmed that its Tsingtao Racing team are to compete in the British Superbikes Championship (BSB) and the Isle of Man TT. The news follows last year’s successful foray into bike racing, which saw the brand increase its exposure in Scotland. Following the BSB round in Knockhill in June last year, Tsingtao secured a range of listings north of the border.
James Wright, International Sales and Marketing Controller at Halewood International, said, “This year’s scope of activity has expanded, with Tsingtao Racing now competing in the North West 200 and Ulster GP tournaments, ensuring that the Tsingtao brand continues to be synonymous with bike racing.”