Malibu is celebrating National Pina Colada Day on July 10th with an on-trade campaign encouraging bars to have their very own celebration parties. Malibu will support participating bars with an assortment of branded POS to help with the party preparations, including posters, bunting and coconut cups.
Adam Boita, Marketing Controller for Pernod Ricard UK, said, “This classic cocktail is rooted in Malibu’s history and as the fourth best-selling cocktail in mainstream bars, we are really excited to be getting behind National Piña Colada Day. The Piña Colada is Malibu’s signature serve and so National Piña Colada Day provides the perfect opportunity for us to engage on-trade retailers with tailored activity that will help them to rediscover one of the world’s favourite cocktails, kick-start the summer by capturing the essence of the happy holiday vibe, and boost sales at this key time of year.”
