Sourz gets a redesign

Sourz, distributed by Maxxium UK, had a radical bottle redesign that the company say “embodies the brand’s sense of spontaneity and fun.” Each bottle has a colourful new skin tailored to each flavour across the current Sourz line-up of Apple, Mango, Raspberry, Cherry, Tropical and Toffee Apple. The vibrant bottle redesign reveals a dynamic, fruity ‘splash’ pattern and has brought the packaging up to date. In a strategic move to increase stand out and stay relevant to the target consumer, the redesign of the bottle also uses specialist ink which glows under UV light in an on-trade bar or club environment. This eye-catching effect adds an additional element of intrigue and fun to the brand’s on-trade appeal.

Emma Heath, Marketing Controller at Sourz said, “We wanted to reinforce Sourz’ position as a fun, young adult brand and give the Sourz the standout on shelf and on back bars that a market leader deserves. The bottle is currently being rolled out and there is also a new Summer advertising campaign.

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