The Shepton Mallet Cider Mill, part of the C&C Group, have released a new Bag in Box range of specialist ciders. The range includes three new ciders: Somerset Snuffler, Natch Special and Somerset Tree Shaker. The bag in boxes are designed to fit neatly on back-bars, allowing operators to increase their cider range without infringing on font or fridge space. The release coincides with an upsurge of interest in specialist and craft ciders, with the category’s volume boosted by 18% and value by 28% within the UK market last year.
Richard Glover, marketing manager at The Shepton Mallet Cider Mill, said, “The boom in speciality ciders has been a huge driving force behind the sector over the past 12 months and offers retailers a great incremental volume and margin opportunity. Our new Bag in Box specialist ciders enable customers to stock a broad range of quality craft ciders conveniently, either as part of a cider festival or forming an on-going feature for retailers.”