Disaronno Raises The Roof To Sweeten The Sour Campaign

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Disaronno is inviting consumers to a one-off series of rooftop parties in key UK cities as part of the leading brand’s campaign to grow awareness for its signature serve, the Disaronno Sour. The Disaronno Terrace parties will visit Scotland this summer, as well as London and Manchester, giving thousands of consumers the opportunity to be part of cocktail master classes and tasting sessions. Leading bartenders will run the complimentary classes demonstrating how to make the perfect Disaronno Sour and guests will be encouraged to create their own twist on the classic cocktail.  Sam Bovill, Brand Manager for Disaronno at First Drinks, commented, “Establishing the Disaronno Sour as a key serve requires 360 degree activation with both the trade and consumers. We recently announced this year’s Mixing Star UK finalist and we’re working with bartenders in key cities to ensure they have the skill and the knowledge to create a perfect Sour every time.” He continues, “We’ve made huge progress with the trade, and now we’re looking to raise the Disaronno Sour’s profile with consumers ahead of the key summer period, establishing it as a classic yet on-trend cocktail that tastes great and meets the needs of its target market.”

 

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