The “beer of Barcelona”, which is currently available in a 330ml bottle and on draught in the on-trade will also now be available to the trade in cans. Genna Burchell, Brand Manager for Estrella Damm said, “Canned beers have officially shaken off their tired image and are back in favour. The smaller 330ml formats particularly have gained a trendy, stylish reputation amongst younger trendsetters who are also driving the growth in world lagers which is why we’ve launched the new can for Estrella Damm this summer.”
The can launch runs alongside a brand new advertising and social media campaign for the beer this summer.
Meanwhile McEwan’s Beer Company scooped two prestigious awards at the Marketing Society Scotland Star Awards 2014 in recognition of the development and launch of McEwan’s RED in 2013 – Brand Development award in the Strategic category for the creation of new beer McEwan’s RED and the top award for marketing effectiveness in the food and drink sector. Peter Mooney, General Manager at McEwan’s Beer Company said of the win, “To actually take home the top award in Scotland’s Food and Drink sector as well as the strategic brand development prize is amazing and a real testament to the success of McEwan’s RED.”