Molson Coors has launched Carling British Cider to the Scottish on-trade. The move comes as part of the brewer’s wider plans to increase its offering and presence in Scotland. Carling British Cider won a gold medal at the International Brewing Awards 2013. Hugo Mills, Director of Sales and Operations for Scotland comments, “The drinks market is shifting – we’re seeing younger consumers who are more experimental coming through the ranks and demanding more variety. While we understand the importance of offering traditional favourites, we believe the cider market offers a great opportunity for growth in Scotland.”
He continues, “The success of Carling British Cider in supermarkets in Scotland has already seen the drink become a firm favourite with consumers. We believe this is what people are looking for as we enter the summer months and will continue our work with the Scottish on-trade to expand their drinks portfolio.”
The launch is being supported by advertising including TV, outdoor and digital, together with glassware and Point of Sale support. Sampling and in-outlet promotions will also be available to all stockists. Pubs and bars will be eligible for a 10% discount off Sky TV if they order through Matthew Clark and continually stock three Molson Coors core brands including Carling.