Morgenrot has moved quickly to add Avalon Sidra to its extensive portfolio after growing consumer interest in world ciders and Spanish food and drink. Produced by Trabanco in Spain’s cider heartland of Austurias, Avalon is a premium dry Sidra which is carbonated, unfiltered and has an ABV of 5.5%. Morgenrot National Account Director Graham Archibald commented, “We have been on the lookout for the right cider for a long time and are delighted to finally have Avalon which looks stylish plus oozes authenticity, heritage and refreshment quality. It is the perfect fit for our portfolio and we are confident it will see strong interest in the On-trade.”
Morgenrot Adds Avalon Sidra
