Bacardi’s search to find extraordinary people

Bacardí has been on a global search to find extraordinary people who fearlessly embrace life and boldly pursue their passions. The Bacardí Untameable film series has already brought to life the stories of various diverse people, and now it has come to focus on incredible stories from those who practice their craft from behind the bar. First among these is Steve Schneider a former soldier, who had a near-death experience before joining the bartending fraternity in Washington DC initially and subsequently New York. He starred in the 2013 documentary ‘Hey Bartender’ and is well known because he makes a point of crushing ice and ingredients using oversized hammers and mallets. His story is now available to inspire all at


Category: Brand News, News, Spirits
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