Maxxium UK launches limited edition Jim Beam Maple


Maxxium UK has launched the first ever maple-infused bourbon in the UK. Jim Beam Maple, a limited edition, aims to drive the appeal and accessibility of bourbon, recruiting new consumers to the category. Jim Beam Maple is made with 4yr old Jim Beam bourbon whiskey, slowly infused with maple to produce the perfect balance of sweet warm maple and bourbon. Bottled at 35% ABV with a retail price of £19.99, Jim Beam Maple is aged in oak barrels and is perfect on its own, chilled or mixed in long serves. Maxxium UK’s Marketing Controller for Imported Whiskey, Eileen Livingston says, “We are excited to expand our Jim Beam portfolio and create a further point of difference with this innovation. Jim Beam Honey was the first-to-market honey-infused bourbon and now with Jim Beam Maple we will again stir up fresh interest and broaden the appeal of bourbon amongst young adults who may not previously have considered bourbon.”


Category: Bar News, Brand News, News
Tags: , , , , , ,

Contact us

Upper Floor Finnieston House 1 The Stables Yard 1103 Argyle Street Glasgow G3 8ND
0141 221 6965