There are only four weeks to The Ryder Cup, and Diageo is gearing up for one of the most significant and high profile events that the company has ever been involved with. Golf stars such as Masters Champion Bubba Watson and Rory McIlroy, are competing and no doubt many more golfing greats including Colin Montgomery will be at Gleneagles to see the spectacle from September 26-28th. However, The Ryder Cup is more than just a golf tournament; it is the third biggest televised sporting event in the world, reaching a global television audience of over half a billion people, and this is the first time it has been in Scotland in 41 years.
Diageo is celebrating whisky and golf in their heartland through the Official Partnership of Johnnie Walker and The 2014 Ryder Cup, and the company also owns Gleneagles where the drama of The 2014 Ryder Cup will unfold over the PGA Centenary Course.
To celebrate the occasion, one of Scotland’s most famous golfers, and Ryder Cup legend Colin Montgomerie joined forces with the luxury whisky brand to celebrate the return of The Ryder Cup to Scotland, and unveiled a rare Johnnie Walker Blue Label Ryder Cup Limited Edition Scotch Whisky. Said Montgomerie, “Whisky and golf are two of Scotland’s greatest gifts to the world and what better way to celebrate them than with such a beautiful and unique Johnnie Walker Blue Label Ryder Cup Limited Edition.
“This is a truly rare and unique Scotch whisky and everyone who loves whisky and golf will want to have a bottle of this Johnnie Walker limited edition in their drinks cabinet. I know that I certainly do.”
Nick Temperley, Head of GB Diageo Reserve said, “There are no greater global icons of whisky and golf than Johnnie Walker and The Ryder Cup and we are delighted to be able to celebrate both in the year that The Ryder Cup returns to Scotland.
“It is terrific to see The Ryder Cup coming back to Scotland and the PGA Centenary Course at Gleneagles is a wonderful stage on which to play the world’s greatest team golf event.”
Each bottle of the Johnnie Walker Blue Label “Ryder Cup Limited Edition” is individually numbered. The distinctive design of both the packaging and the bottle depicts the unforgettable, classic view of the iconic Gleneagles Hotel.