Hi-Spirits team up with Tails Cocktails

Hi-Spirits is to distribute the Tails cocktail range following a reformulation, expansion and redesign for the premium pre-mixed drinks brand. The entire Tails range has been reformulated and refreshed in collaboration with Bols of Amsterdam. The cocktails are now made with new, even higher quality liquids and ingredients, including Bols liqueurs. The new partnership will see Hi-Spirits distribute the Tails range in both the UK on-trade and off-trade from August 2014. At the same time, Tails is adding three new variants, including two super-premium stirring cocktails.
The core single-serve 125ml shaking range now includes Mango Caipirinha, as well as the established Espresso Martini, Mai Tai, Cosmopolitan and Elderflower Collins varieties, all at 15% ABV; Espresso Martini and Cosmopolitan 15% ABV are also available in 500ml four-serve shaking packs.
Dan Bolton, managing director of Hi-Spirits, said, “Cocktail sales are booming in the on-trade, and pre-mixed cocktails play an important role for operators, particularly on occasions where the time or skills needed to mix drinks from scratch isn’t available. The Tails range is, quite simply, the best quality pre-mixed cocktail range available and an important addition to our portfolio of premium brands.”