Customers drinking less but paying more

Latest statistics from CGA and Nielsen show that customers in pubs are paying more for drinks but drinking less. Both the on and off trade channels saw a stronger than 3% value growth however volumes continue to fall by 1%. This has been driven by the on trade.
While Gin, Malt Whisky, Imported Whisky, Golden Rum, Cider and Champagne and Sparkling Wine, are the strong sellers in both channels at the moment according to the latest MAT figures from Nielsen & CGA.
In the on trade, value sales have increased for Long Alcoholic Drinks and Spirits, with Wines down 5% despite growth in Sparkling Wine & Champagne.?
Source: DMSO – Nielsen ScanTrack, to 16.08.14 vs year ago & CGA Brand Index, to 12.07.14

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