Massimo’s in Glasgow was the venue for the launch of Italian brand Menabrea, which is now being distributed and marketed in the UK and Ireland following an exclusive distribution agreement with C&C Group. Franco Thedy, Managing Director of Menabrea, came to Glasgow to launch the beer which has been brewed in the Piedmont region of Italy since 1846. Menabrea is well known throughout Italy, especially in its northern heartland, but currently has minimal distribution in the UK and Ireland. A family owned business, employing 33 people, it is managed by the fifth generation of the Menabrea-Thedy family, headed up by Franco Thedy.
Menabrea launches in Scotland
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