New 100° Proof whisky 

benromach

A new single malt whisky, Benromach 100° Proof, has been unveiled by the Benromach Distillery Company Ltd.  The new whisky joins a stable of expressions led by Benromach 10 Years Old.

Benromach 100° Proof is bottled at 57% ABV – the old Imperial measure which followed a tradition established when sceptical sailors, who wanted to ensure their rum rations had not been watered down, mixed spirit with gunpowder. If the mixture ignited, its strength was “proved”. The 100° Proof is an intense and richly complex whisky with sherry kicks, stewed fruit, beeswax polish, vanilla pods and delicate smoke.

Benromach 100° Proof will adopt the same new look as that for the 10 Years Old, which was unveiled in April, and which emphasises the handcrafted credentials of the whisky, made using the finest natural ingredients by just three distillers at the Forres distillery.

Michael Urquhart, Managing Director of Gordon & MacPhail, said: “We are custodians of the time-honoured crafts of distillation and maturation and we enjoy experimenting to present different styles of Benromach for consumers to enjoy. The 100° Proof will have a strong appeal and exemplify the versatility of what is a contemporary and sophisticated Benromach brand.”

Category: Brands and Drinks, News, Whisky
Tags: Benromach, Gordon & MacPhail, imperial measure, Michael Urquhart, Proof, Whisky