Haig makes its mark

Haig Club beckham

The long-anticipated Haig Club started arriving last month accompanied by a flurry of publicity and a new ad. The David Beckham backed whisky, say makers Diageo has been “Designed to be different… with a modern look and feel”. The whisky itself is a single grain Scotch, and it is being promoted via outdoor advertising and TV advertising which launched on YouTube before moving to TV. Nick Temperley, Head of Diageo Reserve Brands, GB comments, “Haig Club is a fresh, new, vibrant whisky that is challenging category norms in a way that no other whisky has done before. It looks different and behaves unlike any other whisky on the market.”

 

 

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