Peaty Nose Ltd is a new Aberdeen company that has been set up by former hotel manager Peter Sim. Peaty Nose aims to helps hospitality businesses achieve better renown and profits by teaching their front line staff the secrets of whisky’s manufacture and history, so as to open up its artisan heritage. The geography of taste is explored so that recommendations can be made to customers to fit their own personal taste and aspirations and the correct service of whisky is explored so that guest experience is maximised so as to consolidate reputation, trust and recommendation.- reputation and quality are central to giving a business an edge on it’s competitors and giving a great guest experience.
Says Peter, “We understand reputation and quality as central to giving a business an edge on it’s competitors as well as giving the great guest experience that gives a business a distinction and renown that increases sales and the quality of sales. To illustrate this an entry level whisky costing £28 per bottle could be sold at a profit of £90, after tax, but if the customer trades up to an expression of the same whisky that is of a better quality and age then the profit could be £145 – an incremental profit increase of over 60%.”
