As part of the Bulmers #LiveColourful campaign, the cider brand is teaming up with street artist group, Knit the City, to create bespoke pieces of knitted decorations for its apple trees based on social media users’ responses. Bulmers will give Twitter users the chance to have their handle knitted by a team of yarn-bombers, and at the end of the activity, these will be knitted together to create multi-coloured ‘tree cosies’ for the trees.
Emma Sherwood-Smith, cider director at brand owners, Heineken, said: “#LiveColourful is the heartbeat of all Bulmers cider activity, and this digital campaign provides a great opportunity to unite our Bulmers community together with a vibrant challenge which links perfectly back to our most important ingredient – apples!”
