Kopparberg Extends Alcohol-free Range

Alcohol Free Mixed Fruit 500ml

Kopparberg has strengthened its alcohol free range by adding Kopparberg Alcohol Free Strawberry & Lime to the line-up. Available now, the new variant joins the brand’s existing alcohol free collection that includes Kopparberg Mixed Fruit and Kopparberg Pear.

As the only cider brand to offer alcohol free variants, the Kopparberg range is unique to the industry. Rob Calder, head of marketing at Kopparberg, comments, “We’ve had an extremely positive response to our alcohol free range since its launch in 2010 so we’re delighted to be extending it with another of our most popular flavour variants – Strawberry & Lime. Our alcohol free ciders don’t compromise on taste and offer a way for retailers to capitalise on the increasing demand for alcohol free products and occasions where people want to moderate their alcohol intake.”

Category: Brand News, News
Tags: alcohol-free, cider, Erdinger, Kopparberg