Diageo urges drivers to Join the Pact


As part of its global responsible drinking programme, Join the Pact, Johnnie Walker, launched the latest promotion for the activity by inviting Mika Häkkinen, Jenson Button, and Kevin Magnussen to Edinburgh. The trio unveiled its festive and Hogmanay package which included free bus rides in Edinburgh. The launch, which came just before the Scotland’s new drink drive legislation kicked in, urges Andrew Cowan, Country Director, Diageo GB said: “We are committed to encouraging people to never drink and drive. We hope that everyone takes part in Join the Pact and makes that public commitment.” In September, Johnnie Walker announced it was seeking to achieve five million personal pledges over the next four years, with 1.4million pledges already garnered. In a joint message issued from today’s event, Johnnie Walker Global Responsible Drinking Ambassador Mika Häkkinen along with Jenson Button and Kevin Magnussen said, “We each know that driving a Formula 1 car is about staying in control, all of the time. Join the Pact is a commitment to staying in control and putting the safety of yourself, your passengers and other people ahead of everything else. We appeal to you to make that choice and Join the Pact to never drink and drive.”

Category: Brands and Drinks, News
Tags: responsibility, responsible drinking