Tiger to Launch Limited Edition Chinese New Year Packaging

Tiger CNY Poster 210x265 HR

This year Chinese New Year starts on 19th February and kicks off the Year of the Ram… or Sheep. It’s at this time of year that Tiger Beer usually does a promotion, and this year is no different. Tiger is aiming to amplify the occasion by creating theatre through limited edition packaging and visibility.

The Asian beer segment is showing value growth of 8%, and Tiger is driving this acceleration with a 56% share of the category.

Category: Brand News
Tags: branding, Chinese New Year, Limited edition, packaging, promotion, Tiger, tiger beer