Krombacher Pils Listed in 50-litre Keg at Matthew Clark

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Germany’s number one premium beer, Krombacher Pils (4.8% ABV), now has a national listing with Matthew Clark for its 50-litre keg. This means that pubs and restaurants across the country will now be able to order Krombacher Pils on draught in 50-litre kegs.

The keg joins the 330ml non-returnable bottle of Krombacher Pils that Matthew Clark has listed in its Boutique Beer brochure for the last two years.

UK Sales Director Stephan Kofler, says, “This listing of Krombacher Pils in keg at Matthew Clark will give us truly national coverage. The UK has been identified as a strategic market for Krombacher and this latest listing will support plans for even further volume growth.”

Morgenrot (one of the two UK Importers of Krombacher) Sales Director, Graham Archibald said, “Krombacher simply oozes German quality and is definitely a brand to watch in 2015 after another year of incredible growth. The listing of the Pils in draught format will provide the perfect launchpad for next year and we are excited to be working with the dedicated Matthew Clark team to make it a leading star in the UK on-trade.”

Krombacher Pils has reported rapid growth in the UK with volume sales up by 47% for the 12 months of 2014.


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