Premium gin brand Pinkster has signed with Coe Vinters and Gordon and MacPhail, as it steps up expansion plans following second round financing. The company switched to G&J Distillers in June and is now actively recruiting a brand ambassador.
Stephen Marsh, Pinkster’s managing director said, “Buoyed by encouraging trade feedback, we’ve secured six-figure financing and are ratcheting up the business. Given how fiercely competitive the category is, we’re mighty pleased to have caught the eye of leading wholesalers and will be stepping up production to cope with accelerated demand.”
“Trade accounts tell us tell that we’re adding a twist to their premium gin repertoire and are especially popular with women, which backs up our extensive consumer sampling across the UK.” He adds, “As a pink gin, all eyes are now on Valentine’s Day. Given our quirky brand character Colonel Pinkster, you can expect us to be approaching this with our trademark mischievousness; qualities the potential brand ambassador will require in spades too.”