Britvic Soft Drinks, has launched a brand new limited edition J2O Garden Rose. The new soft drink is a blend of apple, raspberry and rose flavours. Available from 1st March until August 2015, the blend of J2O Garden Rose has been created say the company to “to create choice, satisfy existing consumers and entice new consumers to try the J2O range.”
Britvic has also launched ‘Perfect Serve’ training via www.J2Operfectserve.co.uk in partnership with Flow Hospitality training; this free training is currently available to bar staff. Additional collateral on the website includes glassware recommendations, non-alcoholic cocktail recipes including the ‘Rose Fizz’, cocktail and mixed serves such as the ‘Rose Cup’ and ‘Indian Summer’. Point-of-sale material is also available to drive brand awareness in-outlet.
Jonathan Gatward, GB Marketing Director, Britvic Soft Drinks, commented, “We’ve found limited editions can play a key role in attracting new consumers to the brand as well as retaining and re-engaging with existing consumers. The new blend is perfect for consumers looking for a different and refreshing drink.”