Beer sales are on the up after years of decline according to new figures just out. Beer’s share of the market rose in 2014, by one per cent, to over 36%. A remarkable performance considering, bar one small upward blip in 2006, its market share has fallen in every year since 1995.
Beer’s absolute increase in sales has also been very good news for the Chancellor, with beer bringing in £3.36 billion in beer duties in 2014, up 1.8% compared with the previous year.
The figures also show that over all UK alcohol consumption per head is down yet again showing an 0.3% drop in 2014 – – for the eighth year in the past ten. . This means that per capita alcohol consumption it at the lowest this century, and below levels seen in 1998.
The figures, compiled every year by the BBPA based on HMRC alcohol tax returns, show that alcohol consumption per head is now 18.4 per cent lower than it was in 2004, when the current, falling trend began.
The second most popular drinks category is wine which slipped below 33%. Spirits share of the market held steady, at 21%, with cider at 8%. Britain’s beer drinkers have overturned a long-term trend, with beer increasing sales and recapturing market share, extending its lead as the nation’s favourite tipple.
The news is certain to increase calls for a historic, third cut in beer duty in the March Budget, says the British Beer & Pub Association, to further boost Britain’s locally-made, lower-strength national drink and pub favourite.
Brigid Simmonds, BBPA Chief Executive, comments, “While the figures certainly bury the myth that overall UK alcohol consumption is inexorably rising, it is hugely encouraging to see such a solid performance from beer in 2014.
“There is no doubt that two cuts in beer duty have had a huge impact in supporting a British-based industry and in encouraging consumers back towards our favourite, lower-strength drink .
“With new investment in the beer category protecting pubs and creating jobs, it all adds to an overwhelming case for a third, historic cut in beer duty in the Budget on 18th March