Diageo have announced a new spirits marketing campaign for summer. 124,000 #LetsCocktail jam jars have been released to the trade this month to help drive sales throughout the summer
period. The CGA Cocktails report2014 showed that having a cocktail menu can increase
sales of spirits in bars by up to 36%, so Diageo is encouraging bars to serve tasty cocktails in the quirky vessels to attract new customers and encourage them to stay in their bars for longer. Diageo has released its top tips for increasing summer sales which includes suggestions to give customers sunscreen on hot days and making water more appealing with the addition of cucumber or strawberries. The summer campaign has been launched on social media and encourages customers to get on board by uploading pictures of their summer drinking experiences with the hashtag #LetsCocktail
