Bar owners could be missing out on a potential £16bn by overlooking the older generation. “overlooked generation”. A new report, released by buy cheap neurontin online Barclays, unveils the affect that over 65’s have on the Hospitality buy cheap neurontin online and Leisure Sector. The report named ‘An Ageing Population: the untapped potential for hospitality and leisure businesses’ are underestimating the amount of money that seniors are spending. Barclays has reported that over 65’s collectively spent £37bn in the sector in 2014, over a third (36%) more than the average consumer. This is also 27% more than 35-54 year olds buy cheap neurontin online who are the second biggest spending generation. The report refers to the over 65 age group as the “overlooked generation”. With only 5% of businesses in the buy cheap neurontin online sector quoting over 65’s as their target customer, it is estimated that hotels, pubs and restaurants are potentially losing up to £16bn in additional revenue. Mike buy cheap neurontin online Saul, Head of Hospitality and Leisure at Barclays said, “It is clear from the report that the over 65 age group is a huge and untapped opportunity buy cheap neurontin online for the Hospitality and Leisure Sector with the UK. There appears to buy cheap neurontin online be a gulf between the perception buy cheap neurontin online and reality of the spending power of over 65s. By not fully focusing on the needs of this generation, and the revenue growth opportunity they represent, businesses may risk missing out on their share of £16bn this year alone.”