Diageo have announced the return of The Pimm’s Cup which was originally released in 1964. According to Diageo, customers have been crying out for the return of Pimm’s Cup NO.6 after stocks finished last year. The public took to social media and even sent letters to Pimm’s requesting the return of the drink in time for summer. Joanna Segesser, Senior Brand Manager at Pimm’s said “We have been overwhelmed by the outpouring of support for Pimm’s No.6 Vodka Cup and we are delighted to have been able to listen to the British public’s request to bring back the product in time for summer. We want to thank everyone who campaigned for Vodka Cup’s return.”
