Jamaican rum, Appleton has had a makeover with new bottle designs and new names for the expressions. The new look is in a move to convey the “quality, core and passion” that goes into creating each of the rums. The logo has been recreated to feature a picture of the Appleton Estate landscape and the slogan ‘Crafted in Jamaica’. Master blender Joy Spence said “Although the names and packaging for our three core variants have changed, the award-winning liquid inside the bottle remains the same.”
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