Kopparberg’s summer campaign is bringing an edgy twist to drinks marketing this summer.
The £5m campaign for the Swedish brands Strawberry and Lime fruit flavoured cider has taken inspiration from the growing trend for tattoos.
Photographer, Peter Rad, has captured models covered in body art of strawberry vines intertwined with refreshing limes for the eye-catching adverts.
It is Kopparberg’s biggest marketing campaign to date, with the creative being used in adverts across 1,900 sites in the U.K now.
In association with Spotify, Kopparberg Urban Forest will also return for a second year. The five week experiential pop up festival based in Hackney Wick, London will be a whirlwind of street food, drink and music over June and July.
Music-streaming website Spotify will host set lists from the artists performing so those who can’t make the festival can still tune-in to their favourite acts.
