Premium Swedish Cider brand Rekorderlig has launched its first ever global brand campaign to communicate its “Beautiful Over Ice” slogan.
The advert, named Silver Skaters, is set on a man made lake and features two bearded ice skaters performing a skilful routine under the watchful eye of their coach. The advert finishes with the brand’s “Beautifully Swedish” message emblazoned on the ice along with an image of the Rekorderlig ‘perfect serve’.
The 60 second advert is part of a social media campaign which is being launched over Facebook and Instagram, aimed at the brand’s target audience of 18-34 year olds.The creative will be rolled out internationally on the 10th July.
Kieron Barton, Managing Director of Chilli Marketing says, “For us advertising in the Cider category has become a little predictable and we felt it needed something to invigorate it.”