Edinburgh Gin has announced its biggest sponsorship deal to date with a pop-up bar in St Andrews Square Garden in Edinburgh this summer called ‘Stand in the Square’.
The three-year deal will see the brand supporting entertainment in the capital kicking off in August each year. This year, the entertainment, which goes live on this Friday (17th July), includes six weeks filled with comedy, jazz and entertainment performed by some of the biggest names in this years Edinburgh Fringe Festival.
Edinburgh Gin’s Managing Director, Alex Nicol, commented, “Our product is made in the heart of the city so it’s appropriate that, as Edinburgh’s biggest gin brand, we support the largest event in the capital’s calendar.”
He added, ““Edinburgh people consume more gin per head than anywhere else in the UK.”
Edinburgh Gin also runs a bespoke Edinburgh Gin bar at various key races for Musselburgh Racecourse as part of a three year sponsorship deal for the racecourse and is also a sponsor of the annual Edinburgh Sailing Regatta.