Johnnie Walker has launched its largest ever global marketing campaign. Activating simultaneously in more than 50 countries it plans to reach 270 million consumers around the world within the first weeks of launch.
Titled, ‘Joy Will Take You Further’, the new campaign is an evolution of the brand’s famous ‘Keep Walking’ campaign and represents a new perspective on personal progress, which has defined the brand’s philosophy for more than 15 years. Based on new insights into how success is viewed by consumers today.
The campaign features stars from the worlds of sport and entertainment such as Formula One World Champion and McLaren Honda driver Jenson Button, Oscar-nominated actor Jude Law, Chinese actor Zhao Wei, US rock band OK Go and Mexican supermodel Montserrat Oliver alongside a cast of extraordinary achievers who share the brand’s view of how happiness in life is a fuel for success.