International Beverage’s blended Scotch whisky Catto’s has a new bottle and packaging design.
The award-winning whisky has delved deep into the history of its founder James Catto. His entrepreneurial spirit is at the core of the new brand proposition, ‘To the glorious journey’, which pays tribute to the whisky’s early connections with the golden age of ocean travel.
The label shape takes inspiration from a boat’s bow and the bottle features a ‘ripple effect’, as though a boat is cutting a path through the waves on the ocean. The design reflects the story of the ocean liners that would have taken Catto’s Blended Scotch whisky to all the corners of the world.