Redesign for Glenfiddich

NEW GF 12 bottle

Glenfiddich 12 and 15 Year Old single malt Scotch whiskies have been given a distinctive new pack design to complete a core range overhaul.

The redesign of the 12 and 15 Year Old expressions, owned by William Grant & Sons, completes a core range refresh, which began with the redesigned Glenfiddich 18 Year Old, last year.

The new Glenfiddich 12 and 15 year old bottles feature a more confident and dominant Stag and feature product information presented on a cream band which is more representative of the category.

The brand has also launched Glenfiddich ‘The Original’ whisky, a unique expression, inspired by its 1963 Glenfiddich Straight Malt. Peter Gordon, Glenfiddich Company Director comments, “Glenfiddich The Original is testament to the family’s vision and independence, which has allowed us to continuously strive to innovate and create superior whiskies. Glenfiddich The Original is a prime example of this and a tribute to my father, Sandy, and Uncle Charles’ achievement of introducing our single malt Scotch to the world.”

Category: Brand News, Whisky
Tags: glenfiddich, Peter Gordon, redesign, The Original, Whisky, William Grant & Sons