Tennent’s Lager creates football mash-up

tennants

As Scotland prepare to face Poland in a crucial Euro Qualifier on Thursday night, Tennent’s has created a special musical mash-up featuring none other than Scotland team boss – Gordon Strachan, to raise the spirits of fans across the country and get them in the mood for the big game. Set to classic dance track, 2 Unlimited’s ‘Get Ready For This’, the mash-up features a range of “Strachanisms” and inspirational chat, and is accompanied by a tongue-in-cheek video of stills designed to raise a smile.

Point of Sale posters have been designed for On-Trade outlets showing the games, offering customers the chance to win one of a thousand limited edition T Shirts when they buy a pint of Tennent’s via a text to win mechanic. Promotional kits have been provided to 200 outlets across the country and the competition will be live until 12 October. Tennent’s are also running a complimentary pint offer with 51 participating outlets where lucky punters can claim their pint during and after the match on the 8th.

Tennent’s was confirmed as official beer sponsor of the Scotland national team in August, and can trace its association with the Scotland team back more than 40 years. George Kyle, Head of Sponsorship and PR for Tennent’s Lager, said, “Everyone in Scotland is right up for this game and as a proud Scotland supporter, we’re engaging with fans, the off-trade and the on-trade to make the most of these crucial upcoming matches.

“Our animated mash-up of Gordon’s “Strachanism’s” perfectly captures the mood of the nation as we face our most crucial qualifier since the last one. We’ll continue to work closely with outlets and stores on giveaways and competitions to bring the sponsorship to life.”

View a preview of the mash-up here – https://youtu.be/HzbCK1VG-b8.

#RightUpForIt

Category: Brands and Drinks