A new advertising campaign from Budweiser launched last month promoting its Budweiser Live Project, a unique music tour taking place in October, which transports great British music talent across the UK in a bespoke tour bus. The brand has also partnered with music streaming service, Spotify to promote the tour, which is part of the brand’s Global Music Series.
The aim is to create unique, free gigs in cities across the UK to bring fans “experiences like no other.” The Budweiser Live Project will be touring across the country, with a different headline artist across the three weeks, plus a support act and local artist from each of the tour cities.
The Budweiser Live Project will also be supported by a range of other marketing activity including digital, social media, PR and experiential marketing.
More information, including how to get tickets for Budweiser Live Project gigs, can be found at www.budweiserliveproject.co.uk. All gigs will be open to individuals of 18 years or over and will be free of charge. The tour kicks of at Glasgow’s Queen Margaret Union on 6th October followed by a gig at the Liquid Rooms on 7th October.