Melon liquor Midori – part of Maxxium UK – has embarked on a digital and PR campaign aimed at increasing brand growth, awareness and consumer trial. It has been designed to broaden the appeal of Midori, build audience awareness and create an emotional brand connection with 18-25 year old fashion and beauty conscious consumers.
To kick things off, the brand has launched its first UK wide Twitter account and reinvigorated its existing social media platforms with new creative content, fan acquisition and interaction.
Nick Barker, Brand Manager – liqueurs, at Maxxium, said, “Midori is driven by its fans and we want to continue to excite them and give them more opportunities to explore and enjoy the brand. Our audience lives for great times with friends and love making lasting memories. By tapping into our core target’s interests and playing in her spaces, we want to strengthen fans emotional connection with Midori.”