Helluva Tour: Foster’s’ upcoming television series
Foster’s’ upcoming television series Helluva Tour, a brand new series from Channel 4 to be documented and shown on digital platform All 4 this Autumn, sees four strangers take on a 17,000 mile journey in a tiny van driving from the UK to Melbourne, Australia, the birthplace of Foster’s.
The series, includes 10 five-minute long episodes, and will show the foursome taking part in unusual cultural customs and challenges in along the way.
Ifeoma Dozie, from Foster’s, said, “We’re really excited about the Foster’s Helluva Tour, a unique adventure not just for those in the campervan but also for those tracking their progress on television and at home. This is an epic, once-in-a-lifetime journey – and our awesome foursome, with their ‘why the hell not’ attitude, will have experiences to remember forever.”
To launch the new TV series Foster’s stage a photo call in which showed a Golden Bedford Rascal camper van being lifted 2,000 feet by a hot air balloon.
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