William Grant & Sons UK has announced that Roust International’s Russian Standard Vodka will be joining its spirits portfolio on 1st January 2016. This agreement is a continuation of the international alliance between the two companies. Roust International represents William Grant & Sons portfolio in Poland/Central Europe while in the UK, William Grant & Sons UK has represented Roust’s Green Mark and Żubrówka for over two years.
Chris Mason, Managing Director UK, William Grant & Sons, comments, “Roust is one of the world’s leading vodka producers and we look forward to continuing a successful partnership to achieve our ambitious goals.”
Russian Standard Vodka is the number one premium vodka in Russia and now has a 12% share of the vodka market. The brand was previously part of Whyte & Mackay’s portfolio in the UK.