Johnnie Walker’s launched its global responsible drinking campaign called ‘Join the Pact’, recently partnering with McLaren Honda and F1 Stars Mika Hakkinen, Jenson Button, Fernando Alonso, and Stoffel Vandoorne.
As part of the anti drink driving campaign, Johnnie Walker is offering safe, discounted rides home with UBER in the UK and Lothian buses in Edinburgh over New Year’s Eve.
Andrew Cowan, Managing Director of Diageo GB, said, “During the festive season millions of Brits will celebrate with a drink, and we are committed to encouraging people to get home safely. We are so excited to be hosting this event in London, and we hope that many Londoners and people across the country will be inspired to join the 2.6 million people globally who have already made a pledge to never drink and drive.”