Nutritional, calories and ABV now on Diageo’s new-look DRINKiQ site

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Diageo has relaunched its website and the new-look site now offers significantly enhanced nutrition, calorie and alcohol content information on all its brands. This includes a breakdown of calories, carbohydrates and protein as well as, for the first time, detailing saturated fat, sugar, caffeine and sodium content.

The move is designed to give consumers greater transparency and help them to make more informed choices about alcohol and builds on Diageo’s global commitment to start voluntarily providing nutrition and alcohol content information per standardised serving on all its brands. In the first move to fulfil this commitment, the first shipment of Crown Royal labelled with macronutrient and calorie information was released in the US in October 2015. includes useful new tools such as a simple to use ‘Drinks Calculator’, to help people calculate and track their alcohol and calorie intake. It also provides responsible drinking tips and advice on how food, age, size and gender affects how the body processes alcohol, alongside the enhanced ‘What’s in your Drink’ tool.

 Carolyn Panzer, Alcohol in Society Director, Diageo said, “As people become more and more interested in their diet and lifestyle choices, we need to play our part. We know that consumers want nutritional information about what they drink – just as they do with the foods they eat; they also want a clear and easy way to know how much alcohol they are drinking. We believe passionately in helping people to understand what’s in their drink and to make informed choices about drinking or not drinking. Alcohol is alcohol. There is no drink of moderation – only a practice of moderation.”

The new is mobile-friendly and easy to use so that consumers can quickly access information about what’s in their favourite cocktail on their phone whenever they want.

 The site is available in 24 countries and 12 languages, and has been designed to ensure content is tailored to the environment and regulation in the consumer’s location, particularly legal purchase age.

Category: News
Tags: alcohol content, caffeine, calories, Carolyn Panzer, Crown Royal, Diageo, DRINKiQ, Drinks Calculator, fat, nutrition, sodium, sugar, website