CALEDONIA BEST KICKS OFF THE RBS SIX NATIONS TOURNAMENT

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Caledonia Best, official beer sponsor of Scottish Rugby, is launching a full programme of promotional activity for this year’s RBS Six Nations tournament and this includes the opportunity for pub goers to win a VIP trip to Japan during Scotland’s summer tour.
Selected Caledonia Best outlets will receive rate of sale kits which include; fount wobblers, bunting, drip mats, fixtures posters, a sales presenter and scratch cards for customers buying a pint of Caledonian Best. Scratchcard prizes include the VIP trip to Japan and tickets to the hotly anticipated rematch with World Cup finalists Australia at BT Murrayfield in November.
Tennent Caledonian Breweries Senior Brand Manager, Rhona Fyfe said, “Off the back of a successful 2015 Rugby World Cup and growth in interest in all levels of the game, the Six Nations is an exciting opportunity for pubs and bars and we’re sure our promotions will help to drive sales in the first few months of 2016.”

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