Tennent Caledonian – owners of Tennent’s Lager – has announced that it is changing the trading name of its Sales and Distribution Company from Wallaces TCB to Tennent’s. The news came alongside some good tidings for the trade as the brewer also announced a 12 month price freeze for the Scottish Independent On Trade.
The company originally rebranded itself Wallaces TCB in 2014, after it bought Wallaces Express. Former Wallaces boss Brian Calder headed up the merger of the two companies, however he left last summer, with fellow director Chris Cosh following suite at the tail-end of 2015. So it has come as no real surprise to the trade that the company has decided to rebrand as Tennent’s.
Alastair Campbell, who was appointed MD of Tennent’s in summer 2015, comments, “We’ve listened to our customers and we are placing the iconic Tennent’s name back at the heart of our business. With Wallaces Express trading since 1875 and Tennent’s since 1556, we have a proud shared heritage of serving Scotland’s Independent On-Trade and we look forward to continuing this.”
He continued, “We understand the challenges Scotland’s pubs, club, hotels and restaurants are facing and, while other brewers have announced price increases to the trade, we are pleased to freeze the Wholesale List Price of our leading draught brands including Tennent’s Lager, Caledonia Best, Magners Original Ice Cold Cider, Heverlee and Menabrea for the year ahead. This is further evidence of our support of the trade, allowing owners to direct greater investment into their businesses and help sustain jobs.”
“Scotland’s licenced trade is a huge part of the local economy, contributing nearly £1.5 billion in value and employing over 71,000 people. We remain resolute in our support of it. Over the past five years we’ve invested £40 million, which is more than any bank or drinks supplier has invested in the Scottish on trade. We’ll continue this in 2016 to ensure Scotland enjoys a thriving quality-led industry.”
C&C Group, owners of Tennent Caledonian Breweries, www.tennentcaledonian.com since 2009, acquired Scottish drinks wholesaler Wallaces Express in March 2014. The combined business has until today traded as Wallaces TCB and has successfully integrated the sales and logistics functions of both businesses to provide a customer focused one-stop-shop for their customers.